Design concept — not the live site
AI Sales — powered by Custapt

Never let a repeat customer
go quiet again.

Custapt watches every account's ordering pattern and tells you exactly who's gone quiet, who's thriving, and who's at risk — while there's still time to act.

TRUSTED BY DISTRIBUTORS IN
SingaporeMalaysiaThailand
Customer health · this month Live
$91.5kat stake
Paused79% · $71,950
Exceptional15% · $14,050
Inactive6% · $5,450
Meridian Health SupplyLast order · 34 days agoPaused
Northwind Pharmacy Co.Last order · 61 days agoInactive
Calder & Vance DistributionOrdering 2.1× normal rateExceptional

Illustrative view, modeled on live Custapt account data.

Custapt icon Powering AI Sales for growing distributors
The follow‑up gap

Good customers don't quit loudly.

It's rarely bad service. It's a silent assumption they'll reorder, no alert when they don't, a follow-up that slips, or a thread lost in someone's inbox.

Who stopped ordering?

Most teams can't say which customers went quiet last month — let alone why.

Follow-ups fall through

Without reminders, the next call happens by memory, not by schedule — and memory misses.

No visibility into response

You can't tell if a customer saw your last message, replied to a rep, or went silent.

No one owns the risk

When follow-up isn't assigned to a person, everyone assumes someone else is handling it.

25×

costlier to win a new customer than to keep an existing one.

— Harvard Business Review

20–30%

of revenue is commonly lost to repeat customers who quietly churn.

21×

more likely to qualify a lead followed up within 5 minutes, versus 30.

The AI Sales customer tracker

Every account, triaged automatically.

Custapt scores every customer by ordering pattern — not gut feel — and sorts them into three lanes your team can act on today.

Paused

Order rhythm has slowed against their own history. A nudge now usually brings them straight back.

Exceptional

Ordering above their normal pattern — your clearest upsell and expansion targets this month.

Inactive

Gone quiet well past their usual cycle. At real risk of full churn without a direct call.

Continuous conversation tracking, so a customer thread never dead-ends in one person's inbox.

Dashboard reminders that keep follow-up on schedule, not on memory.

Full order history on every account, for faster and smarter reorders.

Clear task ownership, so every at-risk account is someone's job, not everyone's assumption.

Sales orders, purchasing and stock tracking built in — one system instead of five spreadsheets.

Boosted retention and repeat sales, measured in dollars at risk, not vague sentiment.

Before & after

Without Custapt vs. with Custapt.

Without Custapt
Don't know who stopped ordering
Follow-ups and opportunities get missed
Repeat business quietly leaks away
Revenue keeps slipping, cause unclear
With Custapt
Know exactly who needs attention, today
Timely, automatic follow-up reminders
Win back at-risk and lapsed accounts
Repeat orders — and revenue — grow
One system, not five spreadsheets

Everything from first order to repeat order.

Customer follow-ups Sales orders Purchase & supplier orders Inventory & stock Invoicing & payments Multi-company support
Who's behind Custapt

25+ years of Oracle Cloud delivery, built into one retention tool.

Custapt is built by a techno-functional team with decades of enterprise Oracle Cloud delivery experience — so AI Sales is secure, proactive, and built for how distribution businesses actually run their order desk.

We didn't set out to build another dashboard. We set out to answer one question every sales leader asks eventually: which of my customers need a call today?

Trusted by distribution teams in
SingaporeMalaysiaThailand
1-month free trial available

Turn insight into action.
Reconnect. Re-engage. Repeat.

Book a live walkthrough of your own account book, or send a few lines about how your team currently handles follow-up — we'll reply from a real inbox, not a bot.

We reply from a real inbox, usually within one business day.